|Everyone drove Mustangs to the A & P|
|Rat Fink t-shirt decal|
My starting salary was a whopping $2.15 per hour, not bad when my classmates worked at Gino's or McDonald's for fifty cents. In fact, top pay on the clerk scale was $3, and there were full time guys there, working 40 hours, grossing $120/wk, and raising families and buying houses, cars and cheap beer on that pay. We wore red aprons and name tags. The store sold all the national brands, of course, but we had our own - in fact, the tea bags were called "Our Own" tea bags - brands, such as Jane Parker baked goods and Ann Page canned foods. I used to wonder about the people who worked in the packaging end. Working the early shift, I would be stocking the bread aisle and found it endlessly humorous that Jane Parker's Old-Fashioned Home-Style Bread carried the description "A hearty, firm-type loaf." And one of my best buddies on the crew, Charlie (known as "Cholly" in BalMoreEse) had a younger brother whose detestation of cole slaw was so thickly ingrained in his diet that he carried the sobriquet "Slaws-A-Balls."
Please don't try to understand that nickname unless you are 18 and male. That's the only way it's funny.
|Tool of the trade|
|We would set this to 2/69¢!|
The Emperor did!
So that part of my career lasted through my college days and then I took a cut in pay to go into radio, but I am writing today because the A&P chain is done in Baltimore as of today. All the stores are closed; some will reopen as Shoppers' Food Warehouses, and some as Shop-Rites, and some will remain empty, corpses of a company that shot itself in the foot time and again changing its name from A&P to WEO ("Where Economy Originates" - snappy, huh?) and then SuperFresh, where they tried to be all things to all people. Gourmet foods? Sure! Cheapie no-name brands? Aisle 5, I think! Sit awhile and have some pizza and a soda? Steam that shrimp for you? Power tools, aisle 16!
Back in the day, we addressed customers as 'Sir' and 'Ma'am' and we thanked them for shopping with us and the acceptable answer to any question about where an item was shelved was never, "Gee, I don't know!" But I heard that a lot lately in SuperFresh, and while I am sad to see them go, I can tell you this about Baltimore: we like to eat food, and you have to be pretty lousy at running a food store to drive people away like this chain did.
Shame, too. They did have tasty cheese rolls.