It's an extra 50 cents if you want mustard

I am not a fan of bologna, although I appreciate how much money I would have saved over the years if I had been willing to brown bag a bologna on white with American cheese. But "baloney," fried and wrapped around a kosher hot dog, now that's good lunch! 

So, bologna has that secondary use, and now there's this: 

It seems that it was (or is) popular to take a slice of bologna and bite out holes for eyes and mouth, and call it a face mask.

Bologna King Oscar Mayer is paying dutiful homage to this meat mask business with a skin care product! Really!

The Kraft Heinz brand is partnering with a Korean beauty and skin care outfit called Seoul Mamas. That company is making "face sheets," which they want you to know give the user “a hydrating and restoring hydrogel that promote skin elasticity, improve hydration and moisture retention.”

And they are smart enough to cadge $5 out of you for this. They went on sale last week, but the market was flooded.  The bologna masks are all sold out for on Amazon, but they "could be" restocked. “Due to unexpected incredibly high demand, we are working to get the sheet masks back in stock over the coming days,” Kraft Heinz told USA TODAY.  Amazon also listed them as Amazon’s "#1 new release"  in beauty and personal care, even as they told you that you couldn't order any.

“Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert,” Lindsey Ressler, a senior marketing analyst for Oscar Mayer, said in a statement.

The masks, if you can ever get your hands on one and your face in one, contain Witch Hazel Botanical and seaweed-derived ingredients. Oscar wants you to know they are NOT edible and come with a warning to "not eat" them because "that's what bologna slices are for."

The product listing on Amazon proudly sings, "Our bologna has a nickname and it’s B-E-A-U-T-Y," not O-S-C-A-R. "No, this sheet mask is not real bologna. Put it on your face, not your sandwich."

The mask packaging looks similar to a pack of Oscar Mayer bologna complete with the Wienermobile, which was added to packages last year as part of the "Keep It Oscar" rebranding and transformation campaign.

Here are the complete directions for using a bologna face mask:

• Clean face
• Apply mask
• Relax for 10-20 minutes
• Remove mask
• Feel like fool.