Tuesday, February 10, 2026

Squeeze Me

My wonderful Peggy loves her morning orange juice, while I am a cranberry juice and seltzer breakfaster.

It won't bother Peggy one whit that Minute Maid's parent company is halting sales of frozen juice concentrates both here and in Canada, because fresh juices are selling more.

I know they make a big deal of labeling fresh juice "not from concentrate" as if it makes a big deal. Listen a minute! That "fresh" juice - it's not like someone just schqueezed it out of a dozen ripe Valencias right before you ankled in to the Try'n'Shop. It's been sitting in that waxy cardboard container since Hector was a pup.

When I was an associate of The Great Atlantic & Pacific Tea Company - hereinafter known as "The A&P" - we sold tons of cans of frozen OJ concentrate, in the regular size and the BA size. For the same money, you could have Donald Duck brand, and we would even put the cans in a freezer bag for you, so you wouldn't have orange soup by the time you got home in August. 


Once home, you dumped the slushy citrus into a glass "juice jug" and reconstituted it with water, and there was your morning guzzle. You threw out the metal can. Now, everyone drinks it out of plastic bottles, which are filling landfills from sea to shining sea.

The juice jug usually had pictures of really old cars on it. 

This is progress?

I suggested this long ago, but no one liked the idea. I said, why not have America's favorite cartoon family advertise for frozen orange juice? Who wouldn't want to start their morning off with a tall glass of "OJ Simpsons"?

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