Hue Jackman

We know the colors of the rainbow as Roy G. Biv - the old red orange yellow green blue indigo violet spectrum.

241773

9E7C0C

But with everything needing its own special color, and cars and sports teams and products having to be just ever so in design, people in charge of colors have set up systems such as Pantone to name and differentiate the hues.  You could ask an art major how this works, but there are people whose job it is to say, "The official colors of the Baltimore Orioles are DF4601 (Orange) and 000000 (Black).  You can see your favorite teams here so if you, say, wish to paint your bedroom in Baltimore Ravens colors, you'll need a couple of gallons of 241773 (purple), 000000 (black) and a quart of 9E7C0C (that gold on the edges of the bird and the numbers).

We all know we have responses to colors, and we all have our favorites.  I love anything in brown or red and avoid green like it would set me on fire. But some people like green.

The colorful powers have decided that no one likes a color called 448C, which is sort of the color green-brown that people associate with the words "death," "dirty," and "tar."

448.  I think I have a shirt this color.
I just don't know why.

In Australia, they are trying to get people to stop smoking cigarettes, so they have decided to wrap packs of smokes in this unappealing shade so as to discourage people from buying them. Starting this fall, Aussie ciggie packs will have large print health warnings and small print brand names and this yucky color all over.

We'll see soon enough if fewer people light 'em up down under. But if they had asked me, I would have shown them the most repugnant colors of all: