Truth to tell, I'm not nuts about KFC, and prefer Popeye's hands down, as it were. Also ahead of The Colonel on my Chicken Dance are Weis Markets, Royal Farms (even though I insist on calling it RoFa instead of RoFo), and of course, Friendly Farm, the ne plus ultra of fried everything. Even Wendy's, when they had fried chicken, was pretty good, and I must say Chick-fil-A is the worst. Greasy slabs on spongy hamburger rolls? No thanks.
But, if you are in the habit of saying that KFC is "finger-lickin' good," you can just stop that right here and now. The chain says that slogan is not the thing for a hand-conscious nation, so they are pushing that motto off to the side for a while.
You kinda get the impression that the catchphrase will be back, because instead of replacing their signs and coming up with an entire new logo, they blurred and pixelated out the now-unused words.
The message still rings true: "It's good!"
I don't remember spending a lot of time licking my fingers while eating fried chicken. But maybe I should have, because I am famous around here for dousing a thigh or wing with Texas Pete hot sauce, eating right on down to the bone, and then scratching my itchy, weepy eye.
Catherine Tan-Gillespie, global chief marketing officer for the chicken giant, says, “We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of ‘It’s Finger Lickin’ Good’, rest assured the food craved by so many people around the world isn’t changing one bit.”
Rest assured, we are resting assured, Ms Tan-Gillespie.
By the way - "It's finger lickin' good" dates back to the early days of Colonel Sanders founding the chain. He was no more a colonel than he was a kernel, but but anyway, after his death, they stopped using that slogan in the late 1990s and brought it out of mothballs in 2008.
So it will be back!
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